ARIZONA IRISH MUSIC SOCIETY
ARTICLES
Irish Traditional Music: How To Make It Work For You
Copied with permission
By Bill Black
While rooting around in a bookstore the other day, I came across this
Good phrase to remember: "I don't look on it as commercialization.
Even though their music and singing may be unbearably UN-entertaining
Have all ITM contracts drafted in Livonian or Tosk or some other obscure
http://www.capecod.net/~bblack/
interesting little publication, which is obviously written for the
edification of various segments of the population who might come in
contact with us. Here are a few excerpts...
---------------
For the Promoter
---------------
Although they may initially complain about it, IT musicians LOVE
to dress up in little green suits and hats and adorable pointy shoes.
Take advantage of this. Teach them to say 'Top o' the mornin'!' and
'Begorrah!'. Punish them severely if they throw up on their little
green shoes.
I look on it as Bringing Full Realization to the Potential in this
Music!"
Practice using it sincerely. Make the capital letters meaningful. Eyes
brimming with tears can't hurt.
for you, you can spin big money out of these activities if you package
them
correctly. For example, the word "Irish" should never be used; "Celtic"
is
the preferred phrase. "Irish" has unpleasant overtones of Catholicism
and
potatoes and famines and out-of-tune fiddles and untidy cottages full
of
pigs, while "Celtic" is sort of misty and vague and pagan and full
of
beautiful women in white gauzy dresses playing Yamaha synthesizers
costing
many thousands of dollars. Guess which one will be the bigger seller
for you!
Most IT musicians are drunks and will do anything for booze. Keep lots
of
it around -- certainly nothing expensive that you'll have to explain
to your
accounting department - and distribute it liberally to make them think
you're a good person. Also helpful: a sad story to appeal to their
mawkish
sentimentality (e.g., "You know, my poor old grandmother was from Ireland
and wished until the day the bulldozer ran over her that she could
make one
last trip," etc etc.) You'll have them in the palm of your hand!
dialect. Have them printed in one-point type but make sure that they
are at
least 16 pages long (your legal department should have no problem with
that).
If the musician complains or asks for time to read it, act offended
and say
something like "Gee, the Bothy Band had no problem with it!" or "You
know,
Miko Russell -- God be kind to him -- helped draft that document..."

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