How Effective SMS Marketing Campaigns For A Growing Business?

Sms marketing campaigns have been popular for quite some time. The most important reason behind its popularity is its cheaper cost and helps to reach customers of every type. This is why taking this into serious consideration as an effective tool for marketing is essential. Those who provide this service are few; however, it brings you measurable results for sure.

How it helps you reach end-customers

Server Performance

With the help of modern technology, text SMS are sent to end-customers. It woos their attention. Moreover, it reaches to everyone. There are many solution providers of this kind. You just do a research and get started as soon as possible. There are many things that you have to be careful about and this is one of them. Choose the solution provider that brings you result.

Short and Simple

Text SMSes are generally short, simple and to the point. It never wastes reader’s time. However, the frequency and timing of sending SMS to readers must be a thought through plan. Only experts can tell you the right time to send text SMS. Therefore, text message marketing becomes an effective tool for marketing and promotion.

Economical Approach

A bulk sms solution never costs an arm and a leg. It will charge economically and you can get started at any point of time. Due to this economical nature of this marketing tool, one can easily invest in it and get noticeable results in lead generation.

Composition is Easier

In order to give your customers a glimpse of what you are offering, text message and its composition is easier. No need to hire a writer. One just needs to get started at the earliest and anyone and everyone can compose this type of SMS.

Wrap up

With the emergence of text message marketing, the tradition tools of marketing have started losing the ground. Being cheaper, faster and more economic, this tool is on the rise these days. Once you start talking to an expert and get your project started, you will get easier ways to promote your business. More important, small and medium size businesses get easy ways to getting notice from potential customers. Just do a research and choose a solution provider that helps you all the way to get started easily. Be careful and have a n audit of your performance.

SMS Text Message Marketing Rules

If you’re thinking about diving in to the world of SMS (short message service) marketing, but you’re hesitant about contacting a provider because you don’t know the first thing about it, you’re not alone. SMS text message marketing may be one of the easiest, least costly and most effective forms of digital advertising to get involved in, but it is still a strange new world for many – after all, up until recently text messaging itself has belonged to the younger set, and it’s only been in the past few years that it has taken off in the over-thirty set. Here are the key phrases you need to be familiar with and understand; learn these and you’ll be ready to sit down with a text message marketing company who will have you sending text opportunities to your customers in no time.

Short Code

Short code is the five digit number that a consumer plugs in to their cell phone to dial onto your opt-in list. It’s essentially your text phone number. The code can be a random series of numbers, but most successful campaigns use what is known as a vanity code that is more memorable – for example, Google’s short code is 46643, which spells GOOGL.

Keyword

The keyword is the response that you ask the client to punch in once they’ve dialed you; it’s the way they say “yes” to your offer. So if you’re a pizza shop offering buy one/get one free slices, your keyword may be SLICE. Clients will be instructed to text your keyword with your short code. Thus, keywords need to be short and easy to remember.

Call to Action

This is your offer. In the example above, your call to action is the offer of the free slice of pizza if the client responds in a given amount of time.

Message Flow

This describes the text conversation itself. Once presented with the call to action via your supporting media, the client responds by texting the keyword to your short code. Your response, confirming receipt of their message, completes the message flow. Remember that all of your content must fit into 160 characters or less.

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